View Jan 2010 ACT Newsletter on Leveraging Social Media in a PDF
Integrating Social Media Into Your ACT! by Sage E-Marketing
Text only version is below
Social media is a powerful force that is
growing rapidly. For small businesses,
utilizing this important marketing
tool is not just smart, but is quickly becoming
essential. ACT! by Sage 2010 allows you to
leverage the Facebook, LinkedIn®, Twitter™,
and Plaxo social media sites in your marketing
efforts. In this article, we cover some of
the whys and hows of social media marketing,
and using Facebook as our example,
we will discuss how ACT! 2010 and ACT!
E-Marketing fit into an integrated social
media marketing strategy.
Social Media Marketing Results
With a successful social marketing strategy,
you can expect to increase traffic to your
Web site, locate new clients, establish strategic
alliances, and attract media attention.
Social marketing is particularly useful for
small businesses because it can net spectacular
results for very little cost. For example, a wedding
photographer was able to generate over
$60,000 in business by spending just $300
on Facebook ads that targeted women with a
relationship status of engaged in their profiles.
Social Media Today
Many people have a misapprehension that
social media is only for the young. In fact,
according to statistics published by iStrategy-
Labs in July 2009, the 55+ age group is the
most rapidly growing segment on Facebook,
and the largest segment of users is the 34-54
age group. And people don’t just sign up for
accounts and leave them idle. According to
Facebook’s published statistics, more than 50
percent of active users log on in any given day.
And there are more than 5.3 billion fans of
the more than 700,000 businesses that have
active Facebook Pages. With these statistics,
there is little doubt that there is a huge audience
for your products and services on social
Rather than individual profiles or groups on
Facebook, Facebook Pages are the best place
to start. Pages allow businesses to collect Fans.
Your Facebook address can reflect your business
name, for example, www.facebook.com/
ABCCompany. You can link your Facebook
Page to your company’s Web site and to
e-commerce sites that sell your products.
Tip: Setting Multiple Window Views In ACT! by Sage
Some people prefer to display ACT! by
Sage information in several windows
at once, instead of replacing the existing
screen each time you choose to open a new
view. Then you can either Tile or Cascade
your windows. You have the option to set
the screen format in ACT! by Sage to your
preferred format. The setting is found in
the Window menu in ACT!. However, by
default, the Window menu option is hidden,
so you must first enable this option.
Here are the steps required:
Launch ACT!, selecting 1. the database
where you want to see the change.
2. Click Tools, then click Preferences. The
Preferences dialog box appears.
3. Under the Startup tab, enable the Open
each view in its own Window option.
4. Click Apply, and then click OK. Your
menu now will include a Window option,
between the Tools menu and the Help
menu, on your Menu Bar.
5. Click the Window menu to access your
Cascade and Tile options.
As you get started, ask friends and family
to become fans of your business so you have
a respectable crowd of supporters when you
debut your page with your customers. When
you are ready, you can invite customers to
become fans using ACT! E-Marketing powered
by Swiftpage™. Then, engage your fans
by posting comments on their pages and
encouraging them to pass the word about
your fan page and company.
It’s About Relationships
Relationships are at the heart of a successful
social marketing strategy. “Relationships first,
business second,” is the motto of Mari Smith,
dubbed The Pied Piper of the Online World by
FastCompany.com. You may find your time
spent on Facebook feels less like selling and
more like customer service. When people
ask for information, even if it is not directly
related to buying your product, you need to
respond to keep them engaged. Buy-buy-buy
messages don’t work. Listen to what people
are saying, the good and the bad. Engage with
fans and critics — you may pick up ideas on
how you can improve your business.
Keep It Alive
The personality of your Facebook page
should enhance the brand image of your Web
site and other marketing pieces. “The pages
that are most successful, are the ones that really
replicate the personality of the business,” says
Tim Kendall, the director of monetization
at Facebook. Keep content fresh. Use Status
Updates and Newsfeeds to tell fans about specials
and events, and regularly add photos,
comments, and other useful information.
Targeting Your Prospects
Once you have invited customers and
friends to be fans, you can go looking for
new prospects with Facebook ads. Because
Facebook users complete profiles with information
like hometown, employer, religious
beliefs, interests, education and favorite books,
movies and TV shows — it is tailor made for
targeted marketing. Profile information can
help you deliver messages to specific demographic
slices. As you create an ad, you can
add demographic criteria and keywords and
see how many Facebook users fall into your
target audience. Then you can modify your
ad accordingly to get the most bang for your
buck. You can elect to pay per impression or
per click, set maximum budgets and schedule
the ad to run on specific dates.
ACT! by Sage 2010
ACT! 2010 allows you to embed your customer’s
personal Facebook or LinkedIn pages
right into their contact record. Use this tool
to keep up with what’s going on in their lives,
so that you can add a personal touch to phone
calls and e-mail messages.
Remember to put the relationship first,
and the selling second, and you will be well
on your way to a successful social marketing
strategy. Please give us a call at 847-352-4770 for more information
about ACT! by Sage 2010 or for assistance
implementing any of the ideas discussed
in this article.
© Copyright 2004–2010 Tango Marketing, LLC. www.tango-marketing.com All Rights Reserved. This
newsletter and its content have been registered with the United States Copyright Office. This content is
licensed by Tango Marketing LLC and can be distributed by licensee until 06/30/2010 at which time the
licensee must cease distribution and use of this content unless permission in writing is obtaine from Tango
Marketing LLC. Reproduction in whole or in part without permission is strictly prohibited. The capabilities,
system requirements and/or compatibility with third-party products described herein are subject to change
without notice. Sage, the Sage logos, ACT!, and the Sage product and service names mentioned herein are
registered trademarks or trademarks of Sage Software, Inc., or its affiliated entities. All other trademarks
are the property of their respective owners. Request