Everyone doing marketing today needs to consider using publicity to its full potential. Whether it is for your own company, a charity, or church; publicity can help any organization. Paid advertising is expensive and publicity has some specific advantages.
A great web site on publiciy I like is Joan Stewart’s comprehensive site at www.PublicityHound.com
She has a ton of free resources and lots of articles on current publicity topics.
check out www.PublicityHound.com